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The Alpha Democrat Strategy: Why Veterans Lead the Way

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Key Insight: Democrats Are Searching for “Alpha Energy” They Already Have

From Capitol Hill to Berkeley, political leaders and scholars agree: Democrats need to project strength, confidence, and patriotic pride. What they’re describing β€” what Senator Elissa Slotkin calls “alpha energy” and political scientist M. Steven Fish calls “high-dominance politics” β€” is exactly what military veterans naturally embody. The Democratic Party doesn’t need to manufacture toughness. They need to recruit more veterans.

The search for Democratic alpha energy is happening right now

In a March 2025 PBS NewsHour interviewΒ that sent shockwaves through Democratic political circles, Michigan Senator Elissa Slotkin delivered a blunt diagnosis of her party’s electoral problems. Democrats, she argued, need to shed their image as “weak and woke” and bring back what she called “alpha energy” β€” the kind of commanding presence voters see in Midwest football coaches and military leaders.

Around the same time, UC Berkeley political scientist M. Steven Fish published a provocative book arguing that Democrats must embrace “high-dominance politics” or risk losing democracy itself. His prescription? Stop being defensive, reclaim patriotism, and project the kind of strength that wins elections.

And in August 2025, Axios documented what it called a “Democratic MAGA movement” β€” politicians from Gavin Newsom to Alexandria Ocasio-Cortez adopting more aggressive, populist messaging styles in an attempt to match Republican energy.

Here’s what none of these analyses fully recognized: Democrats already have candidates who naturally embody “alpha energy” and “high-dominance politics.” They’re called military veterans. And when they run, they win.

⚑ Fast Facts: The “Alpha Democrat” Conversation

  • Senator Elissa Slotkin: Former CIA analyst who served three tours in Iraq, won Michigan Senate seat in 2024, calls for “alpha energy” in Democratic Party
  • M. Steven Fish book “Comeback”: Berkeley scholar argues voters favor “high-dominance” leaders who project strength and rarely lose elections
  • Axios August 2025 report: Documents Democrats adopting more aggressive, populist messaging to counter MAGA movement
  • The pattern: Political elites recognize Democrats need strength and confidence but overlook the candidates who already have it β€” veterans
  • The proof: Veteran Democrats like Ruben Gallego outperformed non-veteran Democrats by 8 points in Arizona, demonstrating natural “alpha energy” advantage

Elissa Slotkin’s diagnosis β€” delivered by a veteran who embodies the solution

The irony of Senator Slotkin’s call for “alpha energy” is that she herself is the perfect example of what she’s advocating. Before entering politics, Slotkin was a CIA analyst who completed three tours in Iraq and worked at the Pentagon under both Republican and Democratic administrations. She won her first House race in 2018 by flipping a district Trump had carried by 7 points. In 2024, she won Michigan’s Senate race while Kamala Harris lost the state.

When Slotkin talks about Democrats needing “alpha energy” β€” the kind she associates with Midwest coaches who “have got some alpha energy to them” β€” she’s describing the command presence and decisive leadership that comes naturally to military veterans. Her entire political career validates the thesis that veterans can win in tough terrain precisely because they project the strength and credibility voters demand.

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Strategic Insight: Why Slotkin’s Message Matters for 2026

Slotkin isn’t just another senator offering political commentary. She’s a veteran who won twice in a swing district, then flipped a Senate seat. When she says Democrats need “alpha energy,” she’s essentially saying “recruit more people like me.” Her diagnosis validates what organizations like VoteVets have been arguing for years: veteran Democrats have an electoral advantage in competitive races because they naturally project the strength and credibility that swing voters demand. The 2026 midterms will test whether Democratic leadership gets this message.

The academic case: Why “high-dominance” politics favor veteran candidates

M. Steven Fish’s book “Comeback: Routing Trumpism, Reclaiming the Nation, and Restoring Democracy’s Edge” provides the theoretical framework for understanding why veteran Democrats consistently outperform expectations. Fish argues that voters fundamentally favor what he calls “high-dominance” leaders β€” politicians who project strength, take risks, make bold claims, and dominate their opponents rather than playing defense.

Fish’s analysis is devastating in its clarity. Candidates viewed as “more knowledgeable” win about half the time. Candidates seen as “caring more about people like me” win about half the time. But candidates regarded as “the stronger leader”? They rarely lose.

Now consider what military service signals to voters: decisive leadership under pressure, proven ability to command respect, willingness to put country before self, and tested courage in high-stakes situations. These are the exact qualities that define Fish’s “high-dominance” politics. Veterans don’t need to fake strength β€” they earned it.

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I think we need to be talking about what we want to bring to people affirmatively, proactively. We can’t just be the party of no, no, no, status quo, no change. We got to talk about how we want responsible change, smart change, not reckless change, and what that looks like, particularly on supporting a strong middle class.

β€” Senator Elissa Slotkin, PBS NewsHour, March 2025

The authenticity gap: Veterans vs. politicians trying to sound tough

The Axios reporting on Democrats adopting “MAGA-like” messaging reveals a fundamental problem: when politicians without military or law enforcement backgrounds try to project toughness, it often comes across as performative. California Governor Gavin Newsom hosting “chummy interviews” with Steve Bannon. Progressive Democrats adopting more aggressive rhetoric on social media. These tactics may generate headlines, but they don’t solve the underlying credibility problem.

Contrast this with how veteran Democrats communicate. When Marine Corps veteran Ruben Gallego talked about border security during his 2024 Senate campaign, Arizona voters didn’t question his toughness β€” he’d already proven it in Fallujah. When Army Ranger Jason Crow discusses national security threats, his credentials are self-evident. When former Navy helicopter pilot Mikie Sherrill talks about leadership, voters know she’s commanded aircraft in hostile environments.

This authenticity gap is why veteran Democrats consistently outperform non-veteran Democrats with independent voters and moderate Republicans. Swing voters are highly attuned to performative politics. They reward candidates whose toughness is earned, not manufactured.

πŸ“ˆ The Veteran Democrat Performance Advantage

Veteran Democrats in Swing Districts
+5.4%
Average outperformance vs. presidential ticket in competitive races (2018-2024)
Non-Veteran Democrats in Same Districts
-1.2%
Average performance vs. presidential ticket in same competitive district types

The data is clear: Veteran Democrats consistently exceed the performance of the top of the ticket in swing districts, while non-veteran Democrats typically underperform. This 6.6-point advantage represents the “alpha energy” benefit that military service provides in competitive elections.

Fish’s historical examples validate the veteran advantage

In making his case for “high-dominance” politics, Fish points to historical Democratic leaders who embodied strength and confidence: Franklin Delano Roosevelt, John F. Kennedy, Lyndon Johnson, and Martin Luther King Jr. What Fish doesn’t emphasize enough is that several of his exemplars had military backgrounds that shaped their leadership styles.

FDR served as Assistant Secretary of the Navy during World War I, giving him defense credibility that helped him lead during World War II. JFK’s heroism commanding PT-109 in the Pacific became central to his political identity and his tough stance during the Cuban Missile Crisis. LBJ’s naval service in World War II (he received the Silver Star) contributed to his commanding presence in the Senate and White House.

The through-line Fish identifies β€” Democrats win when they project strength, take risks, and dominate opponents β€” is exactly what modern veteran Democrats bring to electoral politics. They’re not trying to channel FDR or JFK. They’re bringing the same tested leadership qualities that made those historical figures successful.

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Strategic Insight: The 2026 Recruitment Imperative

VoteVets is investing $1 million between 2025-2028 to recruit veteran candidates for the 2026 midterms, targeting districts where Republicans won by less than 5 points and veteran populations exceed 7%. This aggressive recruitment strategy directly responds to the “alpha energy” problem Democratic leaders have diagnosed. The question is whether the DCCC and state party organizations will prioritize veteran candidates in primaries, or whether they’ll continue backing traditional politicians who lack the natural credibility advantages military service provides.

Why veterans don’t need to “get” alpha energy β€” they already have it

When Senator Slotkin calls for Democrats to bring “alpha energy back into the party,” she’s describing qualities that are second nature to military veterans:

Command presence. Veterans are trained to project confidence and authority in high-pressure situations. This isn’t bravado β€” it’s professional competence that voters instinctively recognize and trust.

Decisive leadership. Military service requires making difficult decisions with incomplete information and living with the consequences. This is exactly what voters want in elected officials, especially during times of economic or national security uncertainty.

Mission focus. Veterans are trained to prioritize objectives over politics, results over process. This “get the job done” mentality resonates powerfully with swing voters frustrated by partisan gridlock.

Proven patriotism. Fish argues extensively that Democrats need to reclaim the flag and embrace positive patriotism. Veterans don’t need to reclaim anything β€” their service record speaks for itself. No opponent can credibly question a veteran’s love of country when that veteran literally put their life on the line in service.

41
House Seats Flipped in 2018
When Democrats recruited 50+ veteran candidates, they gained 41 seats and won the House majority. The veteran-led Blue Wave proved this strategy works.
+8%
Gallego’s Arizona Advantage
Marine veteran Ruben Gallego outperformed Kamala Harris by 8 percentage points in Arizona, winning independents 55%-43% while Harris lost them on the same ballot.
74%
Voter Trust in Military
Military officers rank among the top three most trusted professions in America. This trust instantly transfers to veteran candidates in competitive elections.

The 2026 implications: Democrats need more veterans, not better consultants

The “alpha Democrat” conversation happening in political media represents a dawning realization: Democrats can’t win swing states and districts by apologizing for their values or playing defense on cultural issues. They need candidates who naturally project strength, confidence, and patriotic pride.

But here’s what Democratic leadership needs to understand: You can’t train “alpha energy” in a weekend campaign workshop. You can’t manufacture “high-dominance politics” through better messaging memos. These qualities come from tested leadership in high-stakes environments β€” exactly what military service provides.

The path forward for Democrats in 2026 is clear. Recruit aggressively from the veteran community. Prioritize veteran candidates in competitive primaries. Give them the resources to run on their service records. And stop trying to make non-veteran politicians sound tough when you have authentic warriors ready to run.

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Politics is always a blood sport to some extent β€” but right now, more than ever. If you’re squeamish about dominating your opponents, you shouldn’t be in this game. There is nothing illiberal about dominance politics. Dominance is about having the courage of your convictions.

β€” M. Steven Fish, UC Berkeley political scientist, author of “Comeback”

The bottom line: Stop looking for alpha energy and start recruiting veterans

Senator Slotkin is right that Democrats need “alpha energy.” Political scientist Fish is right that voters favor “high-dominance” leaders. The Axios analysis is right that Democrats need to project strength and confidence rather than playing defense.

But the solution isn’t teaching politicians to sound tougher. It isn’t having Gavin Newsom curse more on podcasts or getting progressive members of Congress to adopt more aggressive rhetoric on social media. These are tactics without strategy, performance without substance.

The solution is already working in Arizona, Michigan, Pennsylvania, and dozens of competitive House districts across America. It’s called the Warrior Democrat strategy. It’s powered by organizations like VoteVets that recruit and support veteran candidates. It’s validated by electoral data showing veteran Democrats consistently outperform non-veteran Democrats in swing districts.

Democrats don’t need to manufacture “alpha energy.” They need to recruit the Americans who already have it: the veterans who served their country in uniform and are ready to serve again in Congress.

πŸ“… The 2026 Veteran Democrat Timeline

Now – March 2026
VoteVets recruiting 100+ veteran candidates for House races in competitive districts across Pennsylvania, Michigan, Arizona, Wisconsin, Virginia, and Florida
April – August 2026
Primary season where Democratic voters will decide whether to nominate veteran candidates who embody “alpha energy” or traditional politicians who don’t
September – November 2026
General election where veteran Democrats will test whether military service provides the decisive advantage in the 25-30 competitive districts that will determine House control
November 4, 2026
Election Day that will validate or refute the Warrior Democrat strategy and determine whether Democrats recaptured the “alpha energy” they need to compete

Learn More About the Warrior Democrat Strategy

Explore how veteran Democrats embody the “alpha energy” and “high-dominance politics” that win competitive elections, backed by data from the 2018 Blue Wave and 2024 victories.

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